In 8 weeks, you will create a blueprint and also execute some or more of the GTM strategies. These activities will help you to find your early adopters & customers!
Solving healthcare challenges in India using technology? Are you a Healtech entrepreneur with an MVP or Early Customers or looking to enter a New Segment? Then continue reading......👇
Healthcare is complex
Solving for such complexity requires a good team to solve them. Healthcare traditionally is a late adopter to technology but, Covid has changed and enhanced the need for Digital solutions to manage the complexity in the healthcare ecosystem.
Decision-makers and influencers in healthcare enterprises are hard to get amidst their myriad of priorities. One of the biggest challenges of an entrepreneur is to get the early customer for your product or service.
There are 2 basic ways to achieve this.
1. You already have a network and you leverage the network to help open doors for you
2. Build your network from scratch.
Many of the tech founders, who take a product-first approach, choose path 2. They build the product first and then look for early adopters.
Healthcare across the world are slow technology adopters of Information technology. But when it comes to surgical care or critical care, they are the fastest adopters of technology
We are driving this change through our Go To Market program, which enables your company to define, plan and execute a marketing strategy with partners and networks within the ecosystem. It will reduce the time it takes to find your early adopters and customers.
This program is for Entrepreneurs and GTM teams who are in Pre-Seed to Series A stage. This is the stage where the product's path to success gets defined.
Every stage of a company and every segment should prepare for a new product launch.
As you prepare for launch, you need answers to each of the questions below.
Credit : revuse.it
Once you have these sorted out, you will need to think about how to implement these strategies, such as choosing your Marketing & Sales channels and choosing your resources optimally.
Following this process gives you a higher ability to achieve consistent results and not have an unhealthy or unpredictable pipeline.
When I started building Pharmeazy in 2013, I had a similar challenge. Pharmeazy was India's first Outpatient connected healthcare platform connecting Pharmacies, Patients, Doctors & Pharma Distributors.
The cofounding team did not have access to this network and so we took on a market research activity for 4 months and signed up most of the respondents in Bangalore as our Beta Customers. Post our product launch, only then we started to think about distribution, marketing, and sales activities.
Access to the right mentors during this phase enabled us to think on GTM and execute the plan. This process helped us to achieve 75% coverage of home delivery of medicine to Patients ordered via Medieazy by partner pharmacy stores in Bengaluru in 60 days of launch.
It became very evident that for us to build a predictable business, we needed to have a strong process to support our growth plans. GTM became a standard process.
This enabled us to launch solutions such as Pharmeazy-Pharmacy CRM, Distributeazy-Distributor CRM and Rxeazy-eprescription for Doctors (using Hybrid pen - Digital + Ink) all on a unified platform.
We built out marketing & customer acquisition strategies specific for each product and iterate the process.
We are bringing our network forces together for 15 HealthTech B2B Startups over 8 weeks to create a strong Go To Market plan and execute the plan that delivers results. 🤝
Building your GTM strategy involves, building in detail and executing them
It's an Intense program
Free to apply. We review each application to select participants.
It's not often you come across programs that deliver only webinar talks from accomplished folks, but a program that is designed to deliver results/outcomes.
You get to network and build your startup with the right GTM mentors who have a passion to collaborate and create success together.
In each cohort, you will also network with fellow founders and get to learn from each other ad build a small ecosystem around you. You will never feel that you are alone in the entrepreneur journey
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👏👏 Applications are now open!! 👏👏
⏰ The last date to apply is September 15, 2021. ⏰
📢📢 Only 15 B2B Healthcare startups will be selected. 📢📢
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