Get Ready to Sell SaaS to US B2B Mid Market

Build and execute a clear blueprint to Win New customers in the US!

In 4 weeks, you will be ready to start your Customer acquisition journey in the US based on your Customer Segments

  • You will be part of the incredible founders & leaders community in the startup ecosystem
  • You will be fully aware & better prepared to don the role of being the first Sales leader in your startup
  • You will get clarity on your Customer Segments and key value proposition
  • You will be able to create a blueprint and plan better and even execute your sales strategy

Starting: Jan 19 2022 | Applications Open | 15 seats only
Apply Now

Who is it for?

Founders with a ready product looking to launch in US Market
Founders with a ready product with few US Customers
Founders with India customers and now exploring at US Market
Startups with $0 to $1Mn in revenue

Wall of Love

Transition into a Sales Founder

As a founder or an entrepreneur, it's your job to acquire customers for your business. You need to do it before you hire someone to do it and help you scale the organization.

Sales is one of the toughest challenges to solve in the startup journey.

If you don’t have the know-how of the changing landscape of B2b Sales process, then how will you hire, execute and grow using customer revenue?

And this got us wondering, "What if there is a better way?"

What if startup founders can mitigate risks and reduce the learning curve?

What if startups had the guidance of other founder-mentors to show them the way?

What if there was a network of founders & leaders that you can tag along on this journey?

Do you want to build a repeatable process or a system to find answers for

How to find my early adopters?

How to find the decision-maker in my segment?

how do I hire a Sales team when I have never done sales before?

How should I set targets and achieve revenue goals?

Should I sell to Mid Market or Enterprises?

How do I create a compelling value proposition?

Many accelerators and incubators do an amazing job in mentoring startups and helping them raise funding. However, the essence of getting hands-on with the startups to enable them with their GoTo Market, Market Access, Early Adopters, Sales & Customer Experience in their initial stages is overlooked

Program Structure

Learn & Apply

Our unique Learn + Apply model enables you what you need to know to ideate & explore solutions. Each session has an outcome. Founders & Leaders bring hands-on expertise to coach the cohort.

Live Program

This is not a course. In this live program, we interact with you in the group cohorts to leverage high-value to solve challenges and achieve outcomes.

Result Driven

We measure your success by program KPIs. Our program has many sessions and each session focuses on solving challenges and taking your business to the next level.

👋🏼 Our Program schedule needs your time, such as 90 mins for a Live learning session followed by a Q&A session of 30 minutes. We host 2 learning sessions every week. We also host two Mentor talks of 40 minutes each in a week. You get access to the program workspace to interact and pair with program participants to speed up learning and implementation.

Get Ready to Sell SaaS to US B2b Mid Market in 4 weeks

Week
1

Understanding the Market

  1. Saas & Mid-Market Fundamentals
  2. US Busines Culture and expectations
  3. Understanding your Ideal Customer Profiles (ICP) & Segments
  4. Do your ICP and Segments
  5. Value Prop to ICP mapping

Week
2

Build your Outreach Strategy

  1. Segment - Value Prop - Messaging matrix
  2. Building your Target Account List
  3. Tools to enable your outreach

Week
3

Executing your Outreach

  1. Cold outreach
  2. Email, LinkedIn, Phone
  3. Using your networks
  4. References
  5. Communities
  6. Building your presence in the market
  7. Social media
  8. Content creation & distribution
  9. Deep Review & Refine - Strategy & Execution

Week
4

Executing your Outreach

  1. Deep Review & Refine - Strategy & Execution
  2. Giving Effective Product Demos

Program designed and led by Incredible Founders & Leaders

Founders & Leaders having expertise in their own startups are leading these programs.

Meet your Program Director(s)

Sridhar Ranganathan

CoFounder B2brain.com

B2B selling was long impending an overhaul, and 2020 only acted as a catalyst. It's no surprise that remote sales exploded in 2020.

While most B2B companies and sales teams adapted rather quickly, it came at a price.
- Modern B2B sales tech stacks took care of everything but account research, and it stuck out like a sore thumb.
- SDRs *had* to ensure their pitches were personalized, relevant, well-timed, and contextual. It meant more time and effort for account research vs. making the calls.
- A usual target account research that took 20-25 mins now took hours together.
- Google and LinkedIn Sales Navigator didn't make the research easier. And why would they? SDRs weren't their target audience, and account research wasn't their problem. So, SDRs had to sweep through an overload of information to find something remotely relevant.

The struggle was evident, but there was no solution out there. And that's why we started B2Brain.

SDRs wanted answers to two specific questions:
- How do I get insights from the target account relevant to my business?
- Who are the people I should pursue in the target accounts?
B2Brain set out to help SDRs get account intelligence unique to their business directly inside their existing CRMs and SEPs.

Try it out for yourself. Take a free trial today - https://app.b2brain.com/trial/

Before B2Brain, I spent ~15 years building and launching products.
- I was the first VP of Product and Corporate Development at InMobi, India's first Unicorn
- I launched and managed 3 products at Yahoo! India (Maps, Local, and Jobs)
- I built multiple products at Zoho, the flag-bearer of India's SaaS ecosystem

Bimlesh Gundurao

Partner & Co-Founder @Foundership

A SIBM, BITS Pilani & NIE Alumni with over 24 years in the Software Industry across Startups & Corporate, he led Aguai Solutions to a successful acquisition-hire exit to US Fintech Company, after a pivot from Pharmeazy.com - India's first connected healthcare, Connecting Pharmacies, Patients, Doctors and Pharma Distributors.

n his 15 yrs of corporate journey across Allscripts, Misys, Satyam & GA, He built teams 0-350 and led large Product Development & Product Management teams worldwide. He also led a pathbreaking Engineering Turnaround with 140 engineers across the world bringing agile practices in 2006 and delivering a release plagued by huge delays.

Bimlesh is an avid learner, experimenter, networker, cricket & movie buff. As a CNBC Masterpreneur Winner (South & All India Semi-Finalist), he has coached over 30+ startups through PITCHCAMP on Sales & Fundraising and is an active mentor at Numa Accelerator, BITS Pilani, NIT Trichy.


Meet your Program Mentors

What will you accomplish?

Clarity

You will come out with a better understanding of who your target audience is and what their problems are to align your solutions.

Community

You will forever be part of the community you can turn to when you feel lost.

Early Adopters

You get to find real early adopters best suited to your products & solutions. Build and Grow your network with deep relationships forged in the right way!

Growth in Sales

The proof lies in the sales and you will come out with plenty of proof.

Acquire Customers

The proof lies in getting the first few customers and you will come out with plenty of proof.

Startups we have helped

Best Mentors to enable you to Learn & Apply

What it is not?

  • This is not a course. This is a coaching + live program.
  • These are not recorded videos.
  • It is not an exclusive 'For you' program. This is cohort-based around getting ready for Startup M&A
  • This is not DIMF (Do it for me). We will coach you, guide you and show you how to do it.
  • It is not an advisory activity.

What it is?

  • This is the LIVE group cohort where expert Founders & Leaders help you learn something new.
  • Our unique Learn + Apply cohort model enables you to achieve new skills or overcome challenges.
  • This is an intense program and you need to commit many hours a week to this program.
  • You will work for your goals as part of the program.
  • You get a dedicated cohort workspace to work with program creators, dozens of mentors and peer groups.

Frequently Asked Questions.

Who should apply?

  • You want to learn about the Sales process for your Startup that has the US as their primary market
  • You have never been in a sales role before
  • You have a lot of website traffic from the USA and few customers in the USA
  • You are keen to expand your customer based in USA

How is the selection process for this program?

We have a program panel consisting of expert founders & leaders who review each application. We review the following:

  • Your current Stage of the company
  • Your market & industry
  • Sales team size
  • Your commitment to learning & applying in the program

Why didn't you select my application?

We only accept applicants who can gain from our program. If your application is not accepted, we think you will derive less optimal value at this stage. You are most welcome to apply to this program for the next cohorts.

How is this better than other courses, training, etc.?

  • This is not a course. This is a coaching + live program.
  • These are not recorded videos.
  • It is not an advisory activity.
  • Our unique Learn + Apply cohort model enables you to achieve new skills or overcome challenges.
  • This is an intense program and you need to commit many hours a week to this program.
  • You will work for your goals as part of the program.
  • You get a dedicated cohort workspace to work with program creators, dozens of mentors and peer groups.

What will I accomplish after attending the program?

Clarity

You will come out with a better understanding of who your target audience is and what their problems are to align your solutions.

Early Adopters

You get to find real early adopters best suited to your products & solutions. Build and Grow your network with deep relationships forged in the right way!

Growth in Sales

The proof lies in the sales and you will come out with plenty of proof.

I am in a different time zone (USA, APAC, etc.). Can I join the program?

We live in a flat world; as long as you can manage your joining time, we welcome you to join the program.

What is the cost of the program?

It is a reasonable one considering this is a high-value program. We charge a fee to manage program hosting, operation and logistics. The program fee is Rs 29,999 + GST for 4 weeks.

How is this worth the price?

Quite frankly, because it works, we measure your success by program KPIs. Our program has many sessions and each session has an outcome. We have been getting a 91 NPS score for our program structure and process to help them achieve several outcomes. Twenty incredible leaders who have built side projects or have super expertise will be in this program to coach you. As a result, you will gain high value and several outcomes.

Who are the people behind this?

The program consists of expert founders & leaders, dozens of incredible program mentors, program managers and coordinators.

What is the schedule of this program?

  • Weekly Live Session: We will host sessions to help you learn and give you some weekly goals as per the program content.
  • Weekly Review Session: We host peer review sessions on our community space to share learnings from the previous week and retrospect. The program mentor will answer some of the queries /doubts in these async discussions.
  • Regularly: One Program mentor will host their expertise sessions to share learnings, best practices and Q&A sessions for the cohort.
  • Frequently Scheduled: Peer learning & working sessions among sub-groups to check progress and goals.
  • Real-time: Discussions, calls and messaging among participants, program mentors, coordinators to help overcome challenges, share feedback, and connect.

Will I get access to mentors?

The program mentors will host their expertise sessions to share learnings, best practices and Q&A sessions for the cohort. You get to interact with them during their session and when they are available in the community hub.

What happens after this program is completed?

Once you are part of the community, you always will be and we will make sure we will help you in every step of your journey through us. With the community of founders & leaders, you will continue to gain momentums.

I am working in a company, can I attend?

Yes, this program is designed for Founders, CXOs and Leaders.