Go To Market for India HealthTech

Find your early adopters in the India Healthcare Ecosystem

Build & Execute your Go To Market Strategy in 8 weeks

100% Execution Oriented Program
Accountability with Deep Reviews
Lifetime access to support & community
$100,000 worth of credit for software & solutions
Access to founder & mentors who have been there, done that
Free credit for software & solutions

We mentored & coached over 176+ seed-stage startups in 2020 and 35+ seed-stage startups in 2021. We got a 91 NPS score for our program structure and process to help them achieve several outcomes.

Cohort Starting: September 20 2021 | Applications Open | 15 Participants Only!
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Zero Equity

Are you a founder who needs direction, growth, and access to early adopters to build your startup, but DO NOT wish to dilute equity? This program is for you!

Wall of Love

Building a HealthTech startup is hard. And lonely.

Let's be honest.

Starting up in India is like jumping off a cliff and building an airplane on the way down.

First, you have to understand what your customers want, then figure out how to develop a product and reach your customers in the most profitable way.

Along the way, you will have to get the right kind of people on board while you figure out your branding and marketing.

Of course, you will also have to ward off naysayers and convince your cautious family members whose risk appetite is not as big as yours that it's going to be ok.

After all this, you will quickly realize that it's very difficult to take the leap of faith without the financial cushion to support you and grow your startup.

And as if this was not terrifying enough, the journey of entrepreneurship can be brutally lonely.

Any rational person in that position would feel fear, uncertainty, and doubt, but as a startup founder, you cannot afford to share these feelings with anyone because you

have convinced everyone around you, including your loved ones, that you will make it and be successful.

We know this because we have been there.

- And this got us wondering, "What if there is a better way?"

- What if startup founders can mitigate risks and reduce their learning curve?

- What if startup founders had the guidance of other founder-mentors to show them the way?

- What if there was a network of founders that you can tag along on this journey?

- How to find my early adopters in India across segments?

- How to find the decision-maker in my healthcare segment?

- How do I find the right way to increase adoption and have clear outcomes?

- How can I build my network in the healthcare ecosystem?

Solutions for Healthcare is not just patient focussed. It covers Clinics, Hospitals, Diagnostics Labs, Equipment, Consumables, and more. Many accelerators and incubators do an amazing job in mentoring startups and helping them raise funding. However, the essence of getting hands-on with the founders to enable them with their Go To Market, Market Access, Early Adopters, Sales & Customer Experience in their initial stages is overlooked.

Here's how the program is structured

This is an intense program and you need to commit a minimum of 4hrs a week to this program. * Program Schedule Every Tuesday 9 am-12 pm * Mentor Talks - Every Thursday 5 pm-6 pm - Knowledge Sharing + Network Access * Deep Dive Review 1:1 - Every Friday & Saturday- 30 mins with agenda & action items

Learn & Apply

Our unique Learn + Apply model enables you what you need to know to implement a solution. Each session has an outcome. Founders & Leaders bring hands-on expertise to work with you.

Live Program

This is not a course. In this live program, we interact with you 1-1 to work with you and host group cohorts to leverage high-value to solve challenges and achieve outcomes.

Result Driven

We measure your success by program KPIs. Our program has many sessions and each session focuses on action to solve challenges and take your business to the next level.

This is a virtual live program with 4 hours of group activities with program mentors and peer founders. You will also have 30 mins 1:1 with program mentors. Access to the Slack channel to submit your works, track progress, and reach program mentors. This is an intense program and you need to commit a minimum of 4 hours a week to this program.

Phase 1

GoTo Market HealthTech - Foundations & Build

Week
1
  • What is your why and your story
  • Problem Validation
  • Achieving Problem- Solution fit
  • Create a unique value proposition
  • Understanding different business models
  • Identifying your market and the size of the opportunity
Week
2
  • Product Demo Deep Dive
  • Develop Use cases
  • Understand & Define your Ideal Customer Profiles
  • Getting to know your users better than they know themselves
  • Map Buyer persona
Week
3
  • Competitive analysis
  • Understanding & building your Distribution Channels
  • Understand B2B Sales process
  • Design your Sales Process
  • Develop Sales Strategies
Week
4
  • Understand B2B Marketing
  • Develop Marketing Strategy
  • Get Connected to Early Adopters
Phase 2

GoTo Market HealthTech - Launch & Execute

Week
5
  • Develop Marketing Assets & Collaterals
  • Develop Sales Assets & Collaterals
  • Execute Sales Strategy
Week
6
  • Understand Distribution Channel
  • Develop Channel Strategy
  • Create Channel Partnerships
  • Execute Sales Strategy
  • Get Connected to early adopters
Week
7
  • Execute Sales Strategy
  • Customer Success - Post Sales Experience
  • Get Connected to Early Adopters
  • Refine & Optimize process based on results
Week
8
  • Execute Sales Strategy
  • Get Connected to Early Adopters
  • Refine & Optimize process based on results

Who is it for?

You are a B2B HealthTech Startup targeting India Market
Maternal Child Healthcare
Non Communicable diseases
Infectious diseases
Assistive Healthcare
Geriatric Healthcare
Rehab Healthcare
Startups focussed on Hospitals, Clinics, Diagnostics
You have an MVP or an early product with growth challenges.
Your Startup is in the MVP stage with some early market validation or traction

What will you accomplish?

Growth in Sales

The proof lies in the sales and you will come out with plenty of proof.

Clarity

You will come out with a better understanding of who your target audience is and what their problems are to align your solutions.

Team Development

You will have a clearer understanding of what kind of resources you will need and, most importantly, when you need them.

Distribiution Channels

You will be able to define a distribution channel process best suited for your organization that can help you achieve growth!

Customer Success

Just Sales is not enough. Design a great customer experience around your products & solutions is important to WoW and retain your customers.

Early Adopters

You get to find real early adopters best suited to your products & solutions. Build and Grow your network with deep relationships forged in the right way!

Startups we have helped

Cohort-Based Program

A new way to execute your startups

What it is not?

  • This is not a course. This is a coaching + live program.
  • These are not recorded videos.
  • It is not an exclusive 'For you' program. This is cohort-based around "Program Template" themes.
  • This is not DIMF (Do it for me). We will coach you, guide you and show you how to do it.
  • It is not an advisory activity.

What it is?

  • You get dedicated time to work with founders every week as per the program. This is the LIVE group cohort
  • Only 15 founders/leaders can be in a Program, with strong foundation for Peer Learning, Sharing & Networking
  • You get to identify your problem statement, challenges, and bottlenecks as per the program.
  • You work with peer founders/leaders in the cohort and founder mentors to execute an implementation plan.
  • You solve your problem/challenges/bottlenecks and create a growth momentum.
  • We use action-oriented frameworks that reduce time to implement and accelerates your goals.
  • Frequently Asked Questions.

    If it's ZERO Equity then, Is this a paid program?

    Yes, this is a paid program and ZERO equity. The program has 2 modules. Each module is Rs 25,000 + GST, to be paid within 3 days after confirmation of participation.

    How many from my company can attend?

    2 participants can attend from 1 company or per registration

    What is the application review process?

    You Apply → We Review for the right fit → Shortlists are announced → Complete Payment (within 3 days)

    What are the important dates?

    1. Applications Open - Aug 30 2021

    2. Applications close - Sept 15 2021

    3. Announce Shortlisted Startups - Sept 17 2021

    4. Payment Due Date - Sept 18 2021

    5. Program Start - Sept 20 2021

    What do Early Adopters mean?

    if you have a B2b HealthTech product that is focusing to solve real business problems for Hospitals, Clinics, Diagnostic Labs, OEMs, etc, then this program will reduce your time find to your right early adopters. Our vast network and relationships with organizations will help you find pilot projects or get customers early who are willing to use your product.

    Are all phases mandatory?

    We believe in having a structured process to achieve success. All the 2 phases are critical to effectively lay the foundations, build, launch and execute a GTM strategy in HealthTech. Since this is a group Cohort based program, you will miss out on deep networking and peer learning opportunities.

    Can I join phase 2 only?

    We believe in having a structured process to achieve success. All the 2 phases are critical to effectively lay the foundations, build, launch and execute a GTM strategy in HealthTech. Since this is a group Cohort based program, you will miss out on the foundations as each phase is built on the previous phase for better continuity. Hence we do not allow participants to skip and join separate modules.

    Can I pay for each module separately?

    We understand the cash flow challenges of each startup. We have designed the program in such a way, that each module delivers huge value. So you pay before the start of each module to confirm your seat.

    8 weeks is a long time, is it all continuous, or do we have breaks?

    We understand 8 weeks is a long duration in a startup journey. Executing a solid GTM requires that time and attention. These 8 weeks are split into 2 modules of 4 weeks each.

    After each module, you have a 1-week break, before the next module resumes.

    What happens after this cohort program?

    Once you are part of the community, you always will be and we will make sure we will help you in every step of your journey through us. With the community of founders, you will continue to gain growth and momentums in your business.

    Who are the mentors in the Cohort program?

    We will bring dozens of successful founders & leaders from the Healthcare Industry to help accelerate your startup in this program.